In April 2020, during the COVID-19 crisis, Corona beer launched Ideas por Nuestro México; an accelerator of initiatives that sought to help local businesses.

 

Corona Beer is an icon of this country with worldwide recognition, so it can help those who need to be visible in this moment. How? Using its iconic printing as a vehicle to tell the stories of the most affected businesses during the pandemic.

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Brand: Corona Beer 

Agency: P´Payaz 

Art Director: Isela Alarcón

Copywriting: Anaid Jiménez

August 2020