A french fry with ketchup is still a french fry, but a Big Mac with bacon, still a Big Mac?

 

When Big Mac bacon went on the market, it caused a lot of controversy, because for many it was not a Big Mac, so we let people decide How? Creating a big selfie in real time to reveal the public's decision.

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Client: Mc Donald´s Mexico

Agency: Ifahto

2019

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