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Creative copywriter
Anaid Jiménez
Take the end out of the weekend
“End” reminds you that everything
that's fun doesn't last long. That´s why we want to: REMOVE THE “END” OF THE WEEKEND.
With combined gasoline and electric motors, the SEAT e-HYBRID is cleaner and has a range of around 800 km. Not bad.
The idea: to show how with one load,
you can enjoy a thousand plans.
Many of them unexpected.
Because what is life if you can't live it to the fullest?
Client: SEAT
Agency: 14 agency/ DDB Spain
Chief Creative Officer: Toby Talbot
Creative Director: Álvaro Ramos
Copywriters: Anaid Jiménez & Jenny López
Art Director: Edith Montenegro
Producer: Guilherme Frota
Account Executive: Belen Tafur
October 2021
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