Creative copywriter
Anaid Jiménez
Barista Campaign
We all want to help the planet, but few of us are willing to give up our foamy coffee.
With Alpro Barista you can have both, because unlike other plant-based drinks it does foam, and by changing your coffee for one with plant-based drink you save 703 showers a year. Not bad at all.
LET THE FOAM GO UP AND LET THE C02 GO DOWN.
Alpro
Some of us want to help the planet. We can't be Greta Thunberg, but we can choose plant-based products and do our part. Alpro is the voice of this generation, the generation that stands up: the one that is not afraid to change the rules, because it knows that changes, no matter how small, change a lot. The one who knows that he can't do everything perfectly, but who chooses allies to do it better. Choosing plant-based is a change that changes everything.
During 2022 I worked for Alpro as a copywriter and content creator, this is a compilation of different campaigns we did on social media during this year.
Client: Danone Spain
Agency: Onion Agency
Senior Copywriter: Anaid Jiménez
Junior Copywriter: Mar Insa
2022
Dayketing: April Fool's Day.
We took advantage of this date to play a joke to Alpro lovers. We chose our community's favorite product: Absolutely Coco and published an "official statement" saying that it would be removed from the market.
Hot moment: release of Shakira's song Monotonía.
We prove that with all the variety of Alpro products, the least you will have is: monotony.
This is not milk launch
Shhhh....a milk that is not milk, but tastes like milk. This is Not Milk is a plant-based drink that replicates the flavor and texture of this drink.
Hot Moment: Super Bowl 2023
What do American football and the plant-based drink have in common?
With both you have a SUPER BOWL.
We jumped into this moment with This is Not Milk to say how delicious a SUPER BOWL is with a milk like this.
